A series of promo campaigns for Prague sport club
“As a former player, I enjoyed the challenge of both documenting key moments and inspiring the team performance of my friends.”
- Client: Athletics Prague
- Duration: 2013 and 2010
- Outcome: 3 videos (11 min.) + 1 video (12 min.)
- My role: idea maker, cinematographer and editor
- Key words: floorball, marketing, storyteling
MOBILIZATION
In order to invite floorball fans and boost A-team’s morals before the upcoming match, the club ordered the creation of a special campaign.
19/01/2013, Sport Arena Čakovice
- 1. MOBILIZATION: “Give It All” – The traditional derby with FBC Panthers is here.
- 2. MOBILIZATION: “Nothing is More than This – In the second video, we look behind the scenes of the elite team’s preparations.
- 3. MOBILIZATION: “Play Your Game” – In the third video, we will learn what makes Panthers matches special and what the right winning tactics should be.
ATHLETICS JUNIORS: LAST STEP
In season 2009/2010, the “young rifles” of Athletics Prague were dominating the league, yet it was unclear how the last match with Benešov was going to pan out.
The short film premiered on November 17 at the club’s 10th-anniversary event.
Mobilization
Young Rifles